There are great eye products on the market. Alice Hart-Davis recommends a brilliant product for shrinking eye bags temporarily (the sort of thing that celebrity make-up artists use to hide the worst bags on photo-shoots) called Eyesential which costs £39.95 from www.eyesential.net. There's a knack to putting it on -- your skin has to be absolutely dry and you have to keep absolutely still while it dries. Another thing to try is massaging gently around the eye area each night (use a cleanser, or lotion, or face oil so your fingers slide) using your ring-fingers so you don't press too hard, for a minute, to help improve circulation in the area. And don't overload the skin around the eyes with moisturiser as that can make baggy eyes puffier.

You might want to try some natural remedies too. An ice cube, wrapped in cling film and rubbed gently over the eyes in the morning might help on a daily basis. Another good thing that I have heard recommended by beauty folk is to put grated potato on a piece of gauze on your eyes (the same thing works with a squeezed-out camomile tea bag). Rescue Remedy Cream can also be stroked gently round the eyes.