Mimi Spencer set up Wonderstuff (UK) Ltd in November 2007, in response to the hundreds of enquiries she received each week from readers desperate for expert opinion and information in matters of style. Mimi is a fashion columnist at YOU Magazine (the Mail on Sunday), and a contributing editor to Observer Woman Magazine and Grazia. She regularly writes for the Evening Standard, the Guardian, Harper’s Bazaar and the Spectator. She has been Fashion Editor at the Evening Standard (where she won Fashion Journalist of the Year in 2000) and editor of ES magazine. 

The company’s Editorial Director is Nicola Jeal, associate editor of The Observer, and editor of Observer Food Monthly and Observer Woman Magazine. Nicola also writes Wonderstuff’s food blog 

Terry Shuttleworth is Wonderstuff’s Technical Director. Terry’s speciality is handling large amounts of data, or complex data requirements. Recent projects include management of a Hollywood studio's international trivia site spanning 21 countries, and a sport-focused blogging presence designed to handle hundreds of thousands of users interacting in 12 languages. 

Wonderstuff’s Creative Director is James Deville, who runs Trunk Design in Brighton. His clients include South East Dance, the See Festival, Floodline, D&AD, British Film Council and the Chartered Institute of Marketing.